Senior Manager, Marketing Localization
Company: Ellation, Inc.
Location: Culver City
Posted on: October 29, 2024
Job Description:
About the role
Crunchyroll is looking for a Senior Manager, Marketing Localization
who will ensure that our promotional content resonates with diverse
audiences worldwide, transcending cultural and linguistic
boundaries. You will lead two specialized teams: a team of
Localization Producers focused on managing translation and
linguistic QC projects, and a team of Static/AV Producers dedicated
to localization production. We need someone with an understanding
of localization production, exceptional management skills, and a
commitment to delivering high-quality marketing assets. You will
grow the organization to support multiple lines of business
including Theatrical, SVOD, Home Entertainment, Brand, Games,
Events, Lifecycle, Editorial, and e-commerce.
You will:
Leadership and Team Management:
- Direct and mentor a team of Localization Producers and AV
Producers, fostering a collaborative and high-performance work
environment.
- Establish clear objectives and performance metrics for both
production teams, ensuring alignment with marketing and business
goals.
Localization Strategy and Execution:
- Develop and implement comprehensive localization strategies
that align with global marketing objectives and ensure consistency
across all localized content.
- Oversee the end-to-end localization production process,
including translation, adaptation, and quality assurance, to
deliver accurate and culturally relevant marketing materials.
Cross-Functional Collaboration:
- Lead team in partnering with Brand Management, Campaign
Management, Creative Services, and long-form localization teams to
define content objectives and ensure regional placement needs are
met.
- Facilitate an environment for effective communication and
alignment across departments to support cohesive and impactful
localization efforts.
- Collaborate with longform Localization org to enterprise IP
localization strategies, Licensor best practices, KNPs, etc.
Vendor Management:
- Establish and nurture relationships with translation services,
creative agencies, and localization vendors to support outsourced
localization needs.
- Manage vendor performance to ensure the delivery of
high-quality localization services.
Freelancer Management:
- Recruit, onboard, and maintain relationships with a global
network of freelance translators and linguistic quality control
specialists.
- Ensure freelancers adhere to quality standards and contribute
to the successful execution of localization projects.
Technology Integration:
- Work with the Marketing Solutions team to identify and
implement appropriate tools and infrastructure that enhance
localization production workflows.
- Help drive the adoption of technology solutions that optimize
translation and production processes.
Reporting:
- Deliver reports to Marketing Globalization and Marketing
Operations leadership on capacity, resource utilization, and
projections.
- Forecast future production needs based on current trends,
historical data, and upcoming projects to support strategic
planning and decision-making.
- Collaborate with leadership to assess the impact of
localization efforts on global marketing initiatives.
In the role of Senior Manager, Marketing Localization you will
report to the Director, Marketing Globalization.
We are considering applicants for the location of Culver City, CA.
Will consider US-based remote for the right candidate.
About You
We get excited about candidates, like you, because...
- You have 12+ years experience in translation, localization, and
linguistic quality control, with a solid understanding of
international mastering and versioning of marketing content in an
entertainment studio
- You have 5+ years experience with marketing campaign workflows,
including understanding the creative, static artwork, and AV Post
Production processes
- You have 2+ years experience leading teams, including
Localization Producers and AV Producers, with skills in team
development and performance management.
- You are passionate about theatrical and SVOD campaign
marketing. Anime knowledge or fandom a plus!
- You have familiarity with localizing and distributing licensed
content
- You have demonstrated experience in managing global freelance
linguists, including recruitment, training, and performance
evaluation
- You have familiarity with translation management systems and
localization technology
About the Team
Our Marketing Globalization team is the driving force behind the
Translations, Localization, and Production of promotional materials
across several lines of business. Our work is about more than just
translation; it's about tailoring content to resonate with Anime
fans around the world. Within Marketing Production and Operations
we are dedicated to scaling up Crunchyroll's global marketing
presence by bringing creative visions to life and being of service
to the broader company to provide support and solutions to anyone
in need.
Why you will love working at Crunchyroll
In addition to getting to work with fun, passionate and inspired
colleagues, you will also enjoy the following benefits and
perks:
- Receive a great compensation package including salary plus
performance bonus earning potential, paid annually.
- Flexible time off policies allowing you to take the time you
need to be your whole self.
- Generous medical, dental, vision, STD, LTD, and life
insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
#LifeAtCrunchyroll #LI-Hybrid
#J-18808-Ljbffr
Keywords: Ellation, Inc., Laguna Niguel , Senior Manager, Marketing Localization, Executive , Culver City, California
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