MARKETING MANAGER

Company: Intuit Inc.
Location: San Diego
Posted on: October 19, 2024

Job Description:

Come join the TurboTax Marketing Strategy Team as a Marketing Manager.
Ensure all your application information is up to date and in order before applying for this opportunity.
We are looking for a Marketing Manager who will contribute to the development of the go-to-market plan, working with our partners in design, product, analytics, customer success, and research in a highly collaborative and influential role. The ideal candidate will bring a mix of strategic vision, communication skills, collaborative mindset, and go-to-market launch experience - having worked in highly cross-functional, dynamic environments crafted to move with velocity.Responsibilities

• Strategic mindset with the ability to integrate a thorough understanding of business priorities into GTM plans, offers, and x-channel execution.
• Independently manage strategic projects and resolve complex issues through cross-functional collaboration across advertising, research, analytics, finance, product, and customer success teams.
• Execute a holistic, end-to-end offer and discount strategy with velocity to impact both short- and long-term business results. Implement plans with velocity and adapt where necessary to ensure success.
• Leverage customer insights, competitive understanding, and analytics data to unlock growth opportunities and influence product and messaging roadmaps; ensure we're applying the right level of strategic rigor in decision making.
• Develop clear messaging and creative briefs that translate customer insights into impactful benefits and reasons to believe.
• Evaluate creative execution and provide constructive feedback to design teams in both advertising and through the end-to-end customer experience.
• Leverage appropriate learning strategies, including qualitative and quantitative consumer research and A/B testing to roll-out experiences and creative that deliver improved business outcomes.
• Establish metrics for success, inform and interpret A/B test results, and drive recommendations for improvements.Minimum Requirements
  • 5+ years professional experience in marketing or product management.
  • Bachelor's degree required; MBA preferred. Equivalent experience will be considered.
  • Proven experience influencing cross-functional teams to deliver amazing outcomes.
  • Solid written and verbal skills to communicate program objectives, recommendations, and results to cross-functional teams and senior leadership.
  • Demonstrated high levels of ownership, responsibility, initiative, and the desire to drive significant, measurable performance results.
  • Track record of making principled, data-based business decisions balanced with a strong ability to manage ambiguity.
  • Strong experience uncovering new qualitative and quantitative customer insights and leveraging deep empathy to drive decisions and influence E2E customer experiences.
  • Strong data analysis skills, with experience in hypothesis-driven testing, test result analysis, and making recommendations.
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Keywords: Intuit Inc., Laguna Niguel , MARKETING MANAGER, Executive , San Diego, California